How to win Agent of the Year in 2021
Agent of the Year Awards – How to win:
How to win – Sales
How to win – Property Management
How to win – Rising Star
How to win – Agency Network
How to win – New Zealand
How to win – Mortgage Brokers
USA Agent of the Year Awards – visit the USA Agent of the Year Awards hub
Want to find out more about the 2021 Agent of the Year Awards?
Visit www.agentoftheyear.com.au for all the latest info – key dates, new award categories, FAQs, and register your interest for the virtual event including VIP experiences.
RateMyAgent’s Agent of the Year Awards recognise and reward real estate professionals who provide truly excellent client service.
Each year the awards get bigger and better. In 2018 we created new awards categories for Rising Stars and Office Networks, in 2019 we introduced national awards for Property Management and New Zealand Sales, and in 2020 we expanded both of these categories to include suburb level awards.
In 2021, we’ve got some huge new additions:
- Inaugural Mortgage Broker of the Year Awards
- Inaugural USA Agent of the Year Awards
- New category – New Zealand regions (Region winners and top 5)
- New category – Independent Agency of the Year (Australia)
Here’s your guide to winning an Agent of the Year Award in 2021. You can also check out the offical Awards FAQ.
Real estate sales agents and agencies: how to enter, and how to win
Once again this year, Agent of the Year Awards are awarded to Australian real estate agents at four levels: Suburb, City, State/Territory and National.
The same applies for real estate agencies.
“To put yourself and your agency in contention for a 2021 award, you’ll need to collect reviews for properties sold throughout the 2020 calendar year.”
To qualify for any of these awards you must have 5 confirmed sales in the 2020 calendar year and have received at least 5 seller reviews in the specific location. For example if an agent has sold 5 properties in a suburb but only has 4 seller reviews they’ll not qualify. Please note that sales and reviews only count toward the lead agent’s tally.
An easy way to track your progress is to aim for a high Review/Sales Ratio (formerly RMA Score): that is, the number of positive vendor reviews as a percentage of overall sales numbers. You can see your Review/Sales Ratio when you login to your RateMyAgent dashboard and view the Awards Leaderboard.
The Review/Sales Ratio has replaced the legacy ‘RMA Score’.
This isn’t a change in the metrics, we’re just rebranding! It’s just a name change and still functions in the exact same way.
“Remember – winning is NOT just a question of sales volumes.”
Remember – winning is NOT just a question of sales volumes. If you sell 10 properties and receive 8 positive vendor reviews, your Review/Sales Ratio will be 80% … but if you sell 20 properties and receive 12 positive vendor reviews, your Review/Sales Ratio will be just 60%. And the Review/Sales Ratio is one of the main determinants of winning in 2020.
Read more: 6 things to know about your Review/Sales Ratio (formerly RMA Score)
There’s some extra criteria for Rising Star and Agency Network awards.
Rising Star Award:
To qualify as a Rising Star in 2021 your real estate career must have commenced after 1 January 2018. This means you must have listed and sold your first property within the last 3 years and have at least 5 sales and 5 seller reviews posted for the 2020 calendar year.
All agents that meet the above criteria will automatically be eligible to win the Rising Star Award.
Once deemed eligible, Rising Star winners are calculated in the same way as Agent and Agency sales awards.
Agency Network and Independent Agency Awards:
We have the brand new Independent Agency of the Year Award this year, in addition to the 3 Agency Network Awards based on agencies with 20 offices or less (small), between 21 and 100 offices (medium) and above 100 offices (large). There’s one National award for each Agency Network category and one National award for the Independent agency. Awards are calculated in the same way as Agent and Agency sales awards.
What about unverified reviews?
Back in May 2018, RateMyAgent released 2 new ways to get reviews on your profile. One of the new ways to get reviews – posting existing reviews – will only count towards Agent of the Year Award calculations if the review becomes verified by the vendor.
Read more about Verified Reviews here.
Property Management agencies
In 2019 the Agent of the Year Awards expanded to include property management departments – the unsung heroes and financial anchors of all successful real estate agencies. Any property management team whose is collecting reviews is eligible to enter.
In 2021 the Property Management Agency of the Year Awards cover the same categories as their sales counterparts (national, state, city, and suburb level).
Collect reviews from every landlord under your agency’s management to win.
Awards will be calculated from your current unique rent roll and the number of Landlord reviews from 2019 and 2020.
It’s important to note that you can request one review per property per year. Relationships with landlords are ongoing and they are able to rate your service for each property they own on a yearly basis. Further detail can be found in our offical Awards FAQ.
New Zealand Agent of the Year Awards
With RateMyAgent’s recent expansion to New Zealand in 2019, we expanded the Agent of the Year Awards to recognise and reward the very best Kiwi real estate agents and agencies.
In 2021 the New Zealand Agent of the Year awards calculations will be the same as the sales awards, extended to suburb level, and awarded to an exclusive category to New Zealand – Regions. Remember to request a vendor review for every property you sell.
Mortgage Broker of the Year Awards
With the recent launch of RateMyAgent Mortgage Broker Reviews, we expanded the Agent of the Year Awards to recognise Australia’s best Mortgage Brokers.
There will be a national top 20 Mortgage Brokers and a State top 5, so start collecting as many recommended reviews as possible! That’s all you need to do to win the 2021 awards – start sending those requests now!
In a nutshell …
What are the benefits?
Each review comes from a legitimate vendor or landlord and is linked to a specific transaction or property – so your Agent of the Year, Agency of the Year or Property Management Agency of the Year Award is a credible, objective indicator of your client service professionalism.
Your award and logo are yours to promote for an entire year. Use them throughout your traditional and digital marketing material for maximum effect!
All reviews for sales (Australia and New Zealand), property management (Australia), and Mortgage Brokers (Australia) must be collected by 11:59 pm on 3rd January 2021 (AEDT). Any reviews received after this date will not be eligible for 2021 calculations.
Further detail can be found in our offical Awards FAQ.
Having problems?
Contact us at support@ratemyagent.com
