How to win Agent of the Year in 2020
Agent of the Year Awards – How to win:
How to win – Sales
How to win – Property Management
How to win – Rising Star
How to win – Agency Network
How to win – New Zealand
USA Agent of the Year Awards – TBA
RateMyAgent’s Agent of the Year Awards recognise and reward real estate professionals who provide truly excellent client service.
Each year the awards get bigger and better. In 2018 we created new awards categories for Rising Stars and Office Networks, in 2019 we introduced national awards for Property Management and New Zealand Sales.
In 2020, we’ve extended the Property Management awards to city and suburb, and the New Zealand awards to national and suburb level. And last but not least – the inaugural USA Agent of the Year Awards!
Here’s your guide to winning an Agent of the Year Award in 2020.
Real estate sales agents and agencies: how to enter, and how to win
Once again this year, Agent of the Year Awards are awarded to Australian real estate agents at four levels: Suburb, City, State/Territory and National.
The same applies for real estate agencies.
“To put yourself and your agency in contention for a 2020 award, you’ll need to collect reviews for properties sold throughout the 2019 calendar year.”
To qualify for any of these awards you must have 5 confirmed sales in the 2019 calendar year and have received at least 5 seller reviews in the specific location. For example if an agent has sold 5 properties in a suburb but only has 4 seller reviews they’ll not qualify.
You should aim for a high RMA Score: that is, the number of positive vendor reviews as a percentage of overall sales numbers.
“Remember – winning is NOT just a question of sales volumes.”
Remember – winning is NOT just a question of sales volumes. If you sell 10 properties and receive 8 positive vendor reviews, your RMA Score will be 80% … but if you sell 20 properties and receive 12 positive vendor reviews, your RMA Score will be just 60%. And the RMA Score is one of the main determinants of winning in 2020.
Read more: 6 things to know about your RMA Score
There’s some extra criteria for Rising Star and Agency Network awards.
Rising Star Award:
To qualify as a Rising Star in 2020 your real estate career must have commenced after 1 January 2017. This means you must have listed and sold your first property within the last 3 years and have at least 5 sales and 5 seller reviews posted for the 2019 calendar year.
Rising Star nominations will open towards the end of 2019.
Once deemed eligible, Rising Star winners are calculated in the same way as Agent and Agency sales awards.
Agency Network Awards:
We have 3 Agency Network Awards based on agencies with 20 offices or less (small), between 21 and 100 offices (medium) and above 100 offices (large). There’s one National award for each Agency Network category. Awards are calculated in the same way as Agent and Agency sales awards.
What about unverified reviews?
Back in May 2018, RateMyAgent released 2 new ways to get reviews on your profile. One of the new ways to get reviews – posting existing reviews – will only count towards Agent of the Year Award calculations if the review becomes verified by the vendor.
Read more about Verified Reviews here.
Property Management agencies
In 2019 the Agent of the Year Awards expanded to include property management departments – the unsung heroes and financial anchors of all successful real estate agencies. Any property management team whose is collecting reviews is eligible to enter.
In 2020 the Property Management Agency of the Year Awards are now in line with the sales awards for agencies.
This means Property Management awards will be up for grabs on national, state, city, and suburb level.
Collect reviews from every landlord under your agency’s management to win.
The criteria for winning is now the same as the sales awards. The only difference is the type of reviews to collect – focus on reviews from every landlord under your agency’s management to win.
New Zealand Agent of the Year Awards
With RateMyAgent’s recent expansion to New Zealand in 2019, we expanded the Agent of the Year Awards to recognise and reward the very best Kiwi real estate agents and agencies.
In 2020 the New Zealand Agent of the Year awards calculations will be the same as the sales awards, awarded on a national and suburb level. Remember to request a vendor review for every property you sell.
In a nutshell …
What are the benefits?
Each review comes from a legitimate vendor or landlord and is linked to a specific transaction or property – so your Agent of the Year, Agency of the Year or Property Management Agency of the Year Award is a credible, objective indicator of your client service professionalism.
Your award and logo are yours to promote for an entire year. Use them throughout your traditional and digital marketing material for maximum effect!
All reviews for sales (Australia and New Zealand) and property management (Australia) throughout the 2019 calendar year must be collected by 11:59 pm on 5 January 2020 (AEDT).
Having problems?
Contact us at support@ratemyagent.com
