A far more effective way of reaching your audience.
Printed letterbox drops have long been a staple of real estate marketing. They enable real estate agents to target specific streets or suburbs with information that may interest would-be vendors who live in the local area.
That’s great – but in the digital age, there’s a far more effective way of reaching your target market. Let’s compare ‘digital marketing’ via the Google Ad Network with its printed counterpart. The digital version puts you streets ahead. Here’s why.
You’ll pay less from the outset.
Printed letterbox drops are expensive; with substantial design, printing and delivery costs. You might pay $500–$1000 to reach 2000 properties. By contrast, a digital marketing campaign with Agent Promoter costs around 10 per cent of its printed cousin. Digital content generation is inexpensive, you can automate delivery, and there are no printing costs.
You’ll improve your marketing reach.
A printed letterbox drop has a lifespan of mere seconds. The only opportunity you have to reach a potential vendor is when they clear out their letterbox after coming home from work, shopping or picking up their kids. If they’re focused on these things, they may throw your flyer straight in the bin. Your chance to reach them is over before it’s even begun.
“With letterbox drops – your chance to reach vendors is over before it’s even begun.”
In sharp contrast, a digital marketing campaign has a 24/7 lifespan. A potential vendor might initially glance at your digital advert while they’re preoccupied with getting the kids organised or making dinner – but because Agent Promoter identifies their device’s location (comptuers, laptops, mobile, tablet etc…) using the unique IP address it can deliver that ad to the same device regularly at any time of day.
QUICK LINK: launch an Agent Promoter campaign now
You’ll boost accountability.
As few as one per cent of people who receive a physical letterbox drop will actually read it. What’s more, you have no way of knowing who these people are. The only way to get back in touch with them is to letterbox-drop the same 2000 or 3000 houses. That means more spending, and less accountability.
Compare this with digital marketing. When someone clicks on your digital ad, the embedded tracking cookie means you can follow them almost anywhere they go around the internet. You know they’ve engaged with you; and you know they have an interest in your agency or in property in your area. You can spend more of your advertising dollars marketing only to people who have a genuine interest in your service.
You’ll sharpen your targeting over time.
A digital letterbox drop becomes more ‘intelligent’ the longer it goes on. By identifying a potential vendor’s computer IP address, Agent Promoter can discern that person’s location, and knows that they’ve browsed the internet for property in your geographical market. Over time, Agent Promoter can better define and target the people who are interested in your service. This is something printed letterbox drops can never achieve.
You’ll reach investors as well as owner-occupiers.
Around 30 per cent of all property in Australia is investor-owned. Thirty per cent of physical letterbox drops are wasted right from the start, because the vendor doesn’t live in the property they own.
Digital marketing with Agent Promoter helps you tap into the ‘lost’ 30 per cent. If an investor lives in London for example, owns a property in a suburb within your ‘patch’, and has searched the internet for real estate agents in that suburb, Agent Promoter can identify their interest and digitally display your personalised ad to them.
In short, digital marketing via Agent Promoter enables you to target particular locations in the same way as their printed counterparts – but at a fraction of the cost, with far better results.
Start a digital advert with Agent Promoter now.
